Brands Ride the Digital Currency Wave
2021 has certainly been the year of all things blockchain. Whether it be the rise in public awareness of cryptocurrencies or the seemingly overnight boom of NFTs, this year will certainly go down as a pivotal moment for both industries. Several companies have sparked partnerships amongst various digital platforms. Let’s take a look at some of them:
PayPal x Crypto
With more and more people choosing to invest in cryptocurrency, they need a platform to store and sell these valuable tokens. PayPal took advantage of their trusted brand image to provide a coherent solution for their digital wallets.
DraftKings x Autograph
If you’re getting bored of traditional sports betting and piecing together the ideal fantasy team, DraftKings chose to raise the stakes a bit by working with Tom Brady’s startup, Autograph. The platform will allow users to buy, sell, and trade digital collectibles.
Boston Celtics x Socios
Socios scored a lucrative partnership with the Boston Celtics as being their presenting partner for news, updates, highlights, and more on the Celtics official website.
