Asher works with executives to define the role partnerships should play in their company’s strategy and growth. As CEO and Co-Founder of Partnership Leaders, he works with leadership teams on ecosystem strategy, organizational priorities, and the future of the partnership function. His 20+ year career spans partnerships, sales, marketing, and go-to-market leadership, including roles at Demandbase, LeanData, and Avalara.

Tai helps companies define their partner strategy and build the organization required to execute it. He has built and scaled partnership organizations at Deel, Amplitude, and Optimizely, with additional experience at American Express. As Co-Founder of Partnership Leaders, he develops the research and frameworks companies use to make better decisions about their partner organizations.

Chris helps AI-native companies build and scale partnerships across technology, cloud, services, and other strategic partners. He has built partner organizations across multiple generations of technology, from SolarCity and Tesla to Optimizely, FullStory, and Crossbeam. Today, he leads Partnership Leaders’ AI-native advisory practice and the Catalyst event series globally.

Darren helps partnership leaders understand where the industry is going and what it means for their business. He spent 10 years leading IDC’s worldwide channels and alliances research practice and has built partner programs at Microsoft, DocuSign, and Shopify. At Partnership Leaders, he leads industry research and turns complex partnership topics into clear frameworks and insights.

Steve helps companies build the programs, processes, and operating systems required to scale partnerships. He specializes in partner program design, partner operations, partner experience, and SI partnerships. Before Partnership Leaders, Steve held program management and partner operations roles at Microsoft and Conga.

Beth helps companies turn partner strategy into marketing programs that drive awareness, engagement, and growth. She leads demand generation and growth marketing at Partnership Leaders and works with clients across partner marketing, campaigns, events, and strategic marketing initiatives. Before Partnership Leaders, Beth led marketing teams at CrossFit HQ and Daxko.