Does Guac Cost Extra in the Metaverse?

Chipotle recently announced that they’ll be hosting their annual Halloween “Boorito” through the Roblox gaming platform. The first 30,000 attendees to visit the digital restaurant each day will receive a coupon for one free entree redeemable at any Chipotle IRL. We love gaming and we love burritos. Could a partnership get any tastier than this?

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