A Lesson in the Art of Pivoting

Cass Polzin
Cass Polzin12 Nov, 2021

Many businesses were forced to pivot when the COVID-19 pandemic hit last year. You should always be prepared to adapt. Just take a page out of these companies’ books.

Goldens’ Cast Iron moved from machinery to dumbbells when people began shopping for home workout equipment as gyms shut down.

General Motors deployed some of their self-driving cars to deliver for food banks serving low-income families.

Mercedes F1 Partners develop breathing aids to help deliver oxygen to the lungs without the need of a ventilator. 

Spotify invested in creating content in-house to compete with the likes of Netflix and Hulu.

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