Blog
Explore resources for improving your partner program, excelling as a partnerships professional, growing your organization, and more on the Partnership Leaders blog.

Demand Gen in Marketing to Partnerships: Lessons & Parallels
Ketan Pandit discusses how partnerships operate at CleverTap, how he entered the industry, and advice for other partnership professionals.


Marketing, Sales, & Partnerships: The Path to Achieving Alliance Success
Emily Cataldo, VP of Alliances at BetterCloud, joins us to share advice from her near-decade in the partnerships industry.


From Restaurant Partnerships to Agency Partnerships
Barrett King discusses how he ended up in tech partnerships from restaurant management, his advice for effective partner management, & more.


Reporting at RollWorks & the Requirements of a Great Partnerships Role
Mike Stocker joins us to discuss how he ended up in partnerships, the roles that have contributed to his success along the way, and more.


The Value of Learning by Doing in Partnerships
Henry Prevette joins us to discuss how he ended up in partnerships from finance, his role at Impact, and advice for other professionals.


Uncovering the Partnerships Career Path
Explore career insights from over a dozen partnership professionals on their role, responsibilities, advice for others, goals, and more.
